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Research papers

Sponsorship of TV programmes

The contents of this paper provide information on viewers' perception, understanding and evaluation of sponsorship of T.V. programmes and telepromotions. This form of communication emerged in Spain in 1990 at a moment when important changes were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Enrique Matesanz, Juan Jose Izquierdo
September 1, 1992
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Citation

Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sponsorship-of-tv-programmes-


Research papers

Sponsorship of TV programmes (Spanish)

The contents of this paper provide information on viewers' perception, understanding and evaluation of sponsorship of T.V. programmes and telepromotions. This form of communication emerged in Spain in 1990 at a moment when important changes were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Enrique Matesanz, Juan Jose Izquierdo
September 1, 1992
×

Citation

Matesanz and Izquierdo (1992a, September 01). Sponsorship of TV programmes (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sponsorship-of-tv-programmes-spanish-